"Secret" Gossip

New social media apps have come out recently that allow users to anonymously post their real-life gossip, lies, and complaints. Unlike other social media sites that require you to use your real name, users can post almost anything they want without needing much more than a username. This is because the app is aimed towards allowing people to vent their emotions without offending anyone. It is also untraceable by businesses, so there's no chance that your job reputation is going to be tarnished.

One of the early versions, PostSecret, allowed users to create and decorate postcards that contained all of their complaints and secrets and send them to the founder, Frank Warren. However, when they turned it into an actual iPhone app, it was shut down after only 3 months due to rude and malicious content. Since then, many have tried to make improvements, but a major issue was drawing the line between juicy gossip and demeaning posts. And with these types of posts, there's no way of knowing what's true and what's not.

You are allowed to have circles of friends, and although all posts are anonymous, part of the entertainment is trying to guess who said what. Since users make each post creative with their own pictures, writing style, or subject matter, it raises the risk of people figuring out who said the comment. Some of these apps include Whisper, Secret, Confide, and Rumr.

http://www.cnn.com/2014/02/28/tech/social-media/secret-social-apps/index.html